Market Studies

Dispelling the myth

There is a myth that all market research has to cost at least £10,000, take months to carry out and involve endless meetings with coffee and biscuits.

At Cognisant Research, we’ve never lost sight of the fact that market research, at its core, concerns the simple process of answering questions. As such, the methodology and scale of a project is largely determined by the nature of the client’s question.

Most clients who come to us with ‘questions’ have a requirement somewhere between a full ‘Market Study’, which can indeed take months to research and a simple question which can be investigated in the course of a few hours.

Market Studies

In over a decade of working with customers we’ve tackled many client ‘questions’ and they come in all shapes and sizes.

Using both primary research with a range of qualitative and quantitative methodologies and secondary research, we can establish market size, forecast trends and analyse the drivers for change. We can look at market development (existing products in existing markets), market extension (existing products in new markets), product development (new products in existing markets) and finally new products in new markets.
Our market studies underpin major investment decisions, inform contract proposals and company purchase/divestment strategies.

Bullet Point Briefings

In the spirit of answering your questions, the aim of a Bullet Point Briefing is to do as the name suggests – deliver a fast and targeted set of information – usually constrained by either the cost and/or a relatively short time scale to produce the results.

Based on largely published research sources, such as published reports and trade journals, briefings generally take between half a day and 2-3 days to complete. Reports feature a synopsis of material, never any more than 5 pages in length, supported by references of all the articles, contacts and sources that have been consulted.

So, whether you need a full market study or need some fast answers in the form of a Bullet Point Briefing – Cognisant can meet your needs.